Macallan - The Archival Series - Folio 7

The Macallan Archival Series commemorates the iconic Macallan advertising campaigns of the 1970s, 80s and 90s. With the first release being in 2015, this series is comprised of 24 individual releases. 

These single malts feature illustrations of a campaign accompanied by a book and digital content commemorating the vintage advertising. Presented in a book-shaped tin, this series celebrates the rich heritage of The Macallan and their iconic ad campaigns from the past.

Folio 7 is the seventh release in The Macallan Archival Series. This explores the legendary advertising campaign from 1986, ‘The Boffins Baffled’. This particular campaign tells the story of the time when The Macallan directors invited a party of scientists to try to unravel why The Macallan was so special. These scientists were left completely baffled as no scientific rationale could explain the so-called magic which took place in the sherry-seasoned oak casks. The Boffins, therefore, insisted on taking some extra whisky back to the laboratory for ‘research’.